Data Center Workshop

Thank You to our Attendees, Presenters & Sponsors for making the
TIA Data Center Workshop a success!

Watch Data Center Workshop presenters Darrell Tanno of Solutions Reservoir and Lisa Huff of Discerning Analytics discuss the data center boom, on TIA NOW at this link.

Sponsored By:

Dell logo Power&Tell logo Henkels McCoy logo Sumitomo Electric Lightwave

Data Center Sponsor


Attendee comments:

I think the best element from this workshop was the fact TIA was able to reunite various speakers from different levels and sectors of this industry around the same topic (network engineers, policy advocates, DC operators, installers and system vendors, sometime competitors...) bringing a wide range of perspectives on the subject for a good 360 degree overview.
Olivier Tremblay, Marketing Manager, EXFO

Two top aspects of this workshop were the CenturyLink Data Center Tour, and the session on Architecture and Cabling for Beyond-100G in the Data Center.
Rick Cook, Director, Field Operations, Level 3 Communications

Outstanding workshop, badly needed. Please repeat often!
Paula McGee, Principal, Emerald Consulting Group

Registration button for Data Center WorkshopThe data center landscape is changing rapidly as the ever-increasing IT demands of enterprise and government collide with an equal need for profitability, productivity and efficiency. Government agencies and businesses are faced with an astounding array of choices on how to evaluate their IT strategy for optimal effectiveness, scalability and security.

For carriers and cloud service providers, new technological advances in Network Functions Virtualization (NFV) and Software Defined Networking (SDN), as well as cabling and equipment for the "beyond-100G" data center, promise greater network speeds – but what will it take to deploy these, and how will the total cost of ownership (TCO) be optimized?

Not to be ignored, managing the flow of data across borders has become surprisingly complex as countries negotiate the challenges and solutions to delivering regulatory compatibility in the face of Internet balkanization.

And finally, how will the workforce keep up with this transforming technology space, and what can be done about the knowledge gap and talent shortage that already exists?

TIA's Data Center Workshop offers a multi-faceted view of how to evaluate computing to serve highly varied needs. With a Pre-Workshop Data Center Tour planned for November 11 come prepared for a productive event covering:

  • The New Economics of Data
  • Architecture & Cabling for Beyond-100G in the Data Center
  • Cybersecurity for Distributed Computing
  • Preparing the Workforce for Tomorrow's Networking Needs

Who Should Attend?

  • Cloud Computing, IBX, Data Center & Co-Location Providers
  • Internet Service Providers, Carriers & Operators
  • Government Agencies and Enterprises within the Healthcare, Educational & Financial Verticals
  • CTOs, CIOs, CFOs and Chief Information Security Officers (CISOs)
  • Network Architects/Engineers
  • IT Managers and Directors


Day 1 - Tuesday, November 11

12:00 pm - 4:00 pm

Tour of CenturyLink's Sterling, Virginia data center*

*Registration for tour pending TIA approval.

Transportation from TIA’s headquarters will be provided, in addition to box lunches, for the ride to CenturyLink’s Technology Solutions data center. Please arrive at least 15 minutes prior to departure and be sure to carry a government-issued photo ID. Buses will leave promptly at 12 noon.

4:00 pm – 6:00 pm

Networking Reception

TIA Headquarters & Conference Center, Arlington VA

Day 2 - Wednesday, November 12

8:00 am – 9:00 am

Registration & Breakfast

9:00 am – 9:15 am

Opening Remarks by TIA Staff

9:15 am – 10:15 am

The New Economics of Data: How Capital, Control and Speed to Market Are Redefining IT Strategy

Steve Gunderson
Steve Gunderson, Principal, Vice President of Sales, Transitional Data Services
Jonathan King
Jonathan King, Vice President, Cloud Strategy and Business Development, CenturyLink Technology Solutions
Jim Weber
Jim Weber, Director Network and Data Center Operations, Neustar
Tim McCrosson
Tim McCrosson, Leader of the Agency Oversight and Implementation Team, Office of E-Government and IT
U.S. Office of Management and Budget
Jim Leach
Moderator:  Jim Leach, Vice President Marketing, RagingWire Data Centers

Enterprises today rely heavily on IT systems to both deliver services and value to customers, as well as maintain business operations. But as more companies transition their workflows and services to IT-based systems, the role of IT departments is becoming increasingly complex. Lacking the right IT strategy, network engineers and application developers may get tied up with maintaining current systems, rather than focusing on growing a company's business by developing new products or services for customers.

The session will address the new economics of running a business in a digital economy and how companies must look to find solutions or partners to meet their computing needs without losing sight of their core business. Topics include:

  • Best practices to IT strategy: IaaS, CoLo, or DIY?
  • Calculating TCO: Connecting the CIO with the CFO when defining an IT Strategy

10:15 am -10:30 am


10:30 am – 11:45 am

Architecture & Cabling for Beyond-100G in the Data Center

Brad Booth
Brad Booth, Principal Engineer, Microsoft
John D'Ambrosia
John D'Ambrosia, Chief Ethernet Evangelist, Distinguished Engineer, Dell
Steve Cheng
Steve Cheng, Senior Staff Network Architect, Google
Patrick Van Vickle
Patrick Van Vickle, Senior Manager, Product Design and Engineering, Sumitomo Electric Lightwave
Scott Miles, Director, Product Line Management - Core Switching, Juniper Networks
Lisa Huff
Moderator: Lisa Huff, Principal Analyst, Discerning Analytics, LLC

HD telepresence, telemedicine, Ultra-High Definition (4K) on-demand streaming all need one thing: big ol' fat data connection pipes that can meet the capacity and low latency needed for such applications. But how are ISPs, MSOs, and enterprises going to meet such connection requirements when current cloud computing, Internet-enabled mobile devices, and consumers' increasing appetite for media-rich social media and entertainment services are already congesting today's network infrastructure?

This session will address the latest in data center cabling, switch virtualization, and data center interconnect, as well as how 100/400G is the new 40/100G and what this new-found capacity means for software-based virtualized switching. Topics to include:

  • Transitioning from Multi-Mode to Single-Mode
  • What 400G Could Mean for Top-of-Rack and End-of-Rack Architecture
  • New Thinking on 25/50G within Hyper-Scale Data Centers

11:45 am – 1:00 pm

Lunch and Networking

1:00 pm – 2:15 pm

What You Should Know About Cross-Border Data Flows

Gregory Hicks
Gregory N. Hicks, State Department Visiting Fellow, Office of the President, Center for Strategic and International Studies
Jonathan King
Jonathan King, Vice President, Cloud Strategy and Business Development, CenturyLink Technology Solutions
Adam C. Schlosser
Adam C. Schlosser, Director, U.S. Chamber of Commerce, Center for Global Regulatory Cooperation
Christopher Wolf
Christopher Wolf, Partner, Hogan Lovells US LLP
Ted Dean
Ted Dean, Deputy Assistant Secretary for Services, U.S. Department of Commerce
Moderator: Eric Holloway, Director, International & Government Affairs, Telecommunications Industry Association (TIA)

For roughly 30 years, commercial Internet traffic has grown in importance in an increasingly globalized economy, but as almost every facet of government, commercial, and individual life becomes increasingly digitized within an all-IP world, new regulations and policies are emerging that could balkanize the Internet and reduce the many benefits of its open architecture.

This session will give attendees an overview of the challenges and solutions to cross-border data flows, including EU-US Safe Harbor and ongoing efforts under current trade agreement negotiations, in addition to other efforts to provide for regulatory compatibility. Topics to include:

  • Current, practical solutions to regulatory compatibility for cross-border data flows that are administered by the Department of Commerce (e.g. U.S.-EU Safe Harbor and APEC Cross-Border Privacy Rules).
  • The regulatory challenges in other countries that can restrict the ability of data centers to send data from one legal jurisdiction to another (i.e. cross-border data flows).
  • Future policy solutions through the use of trade agreements being negotiated by the U.S. and other countries (e.g. T-TIP and TPP).

2:15 pm – 3:15 pm

Cybersecurity in the Data Center: Developing Partners and Practices to Keep Your Data Secure

Adam Boone
Adam Boone, Chief Marketing Officer, Certes Networks
Ian Kelly
Ian Kelly, Senior Engineer, Google
Steve Orrin
Steve Orrin, Chief Technologist, Intel's Federal Division
John Pescatore
John Pescatore, Director of Emerging Security Trends, SANS Institute
Daniel Walsh
Daniel Walsh, Consulting Engineer, Red Hat
Darrell Tanno
Moderator: Darrell Tanno, Principal, Solutions Reservoir

Whatever your IT strategy, whether it be CoLo, Public, Private or Hybrid, cybersecurity is a very real problem for every corporation and government agency. According to the Department of Homeland Security Computer Emergency Readiness Team, or US-CERT, in 2007 there were a reported 12,000 cyber incidents, or violations of an organization's security policy. In 2012, the Government Accountability Office reported that the number of violations had quadrupled. This compounding trend indicates that this year alone may see as many as 75,000 reported cyber incidents.

Explore the implications of such threats on IT strategies, what ISPs, data center and cloud service providers are doing to mitigate risks and maintain the security of their clients' data, and what clients need to be aware of when negotiating their SLAs with providers in the event of cyber incidents, natural disasters, or disruption in service. Topics include

  • The challenges to data encryption in distributed computing
  • Developing applications within containment
  • Next-generation firewalls & developing security in the cloud

3:15 pm – 3:30 pm


3:30 pm – 4:30 pm

Preparing the Workforce for Tomorrow's Networking Needs

Rick Madan, Executive Director, Network, TEK Systems
Caroline Meek, Account Manager, TEK Systems
Tim Siebes, Director, Telecommunications, TEK Systems
Tony Whitlock, Regional Director of Network Services , TEK Systems

Virtualization of the data center is significantly changing the status quo of data center administration and application development operations. Roles, workflows and skill sets must adapt to the open-endedness of the software defined data center. From silo'd computing, network infrastructure and storage roles to the merging of these roles, we have entered the era of the data center architect. The role requires looking at the operation holistically and uniting those with specific expertise in the server, network, storage, security, and application development arenas.

However, a knowledge gap and talent shortage exists today across all roles from network administrators to engineers to business services and application developers. Employees and organizations able to bridge the gap will be well positioned for the disruption and innovations still to come.  Session topics to include:

  • Talent Market Analysis: Recruiting challenges at the national, regional and local levels
  • Supply and demand schedules for recruiting and resource planning as well as talent retention
  • The importance of merging technical skills with soft skills to fulfill the development of user applications

4:30 pm – 6:00 pm


Hotels & Parking

TIA has a special discount rate at the Hilton Garden Inn located across the street from our headquarters, at 1333 N. Courthouse Road, Arlington VA 22201. Reserve your room today – use code N2841868.

A second option is The Residence Inn by Marriott at 1401 North Adams Street Arlington, 703-312-2100, located a short distance from TIA’s offices as well.

Public parking is available adjacent to TIA's offices at 1310 N. Courthouse Road, Arlington VA. Find more information on daily rates and location at this link.

For more information on speaking and sponsorship opportunities, please contact Jeff Hannah, 703.907.7582.
For registration, please contact TIA Events, 703.907.7471.

CenturyLink Data Center Tour

CenturyLink Technology Solutions invites TIA Data Center Workshop attendees to tour our Sterling, Virginia data center!

The CenturyLink data center in Sterling offers state-of-the-art colocation and access to managed hosting and cloud services for your organization, along with tier-one, backbone connectivity with carrier diverse options. The 136,000 square foot facility offers 24/7 support, multi-layer security, and our 100% proven uptime commitment.

Designed to meet strict networking and IT security and compliance demands of enterprise, government and financial institutions, our data center offers failsafe critical systems infrastructure, powerful cross-connects and multi-tier security measures that can be augmented for specific security requirements.

View the video to get a sneak peek at the data center, and register today to get a behind-the-scenes look at how our industry-leading, state-of-the-art data center is managed.

About CenturyLink Technology Solutions

Recognized as the world's #2 colocation provider, our extensive global footprint includes 55 state-of-the-art data centers across North America, Europe and Asia with over 2.5 million square feet of raised floor space.