FOR IMMEDIATE RELEASE

March 15, 2010

TIA Goes Beyond Green-Washing With ICT Green Boot Camp

Silicon Valley Event on March 18 Features Interactive Panel Discussions on Green Design and Market Access, Policy and the Low-Carbon Economy and Business Opportunities in Green ICT

Arlington, Va. – The Telecommunications Industry Association (TIA) will educate Silicon Valley technologists on sustainability, energy and the environment at TIA's ICT Green Boot Camp on March 18. The intensive, interactive half-day program will help companies chart their course for a successful, sustainable future.

As part of its ongoing commitment to sustainable solutions for energy and the environment, TIA works to educate the information and communications technology (ICT) industry on product stewardship, tracking green policy developments and showcasing companies' success stories.

TIA experts will explain the legal issues, certification, policy and legislative implications, R&D, SmartGrid, and the business opportunities that have emerged and are waiting to be grasped by entrepreneurial companies and individuals. The educational conference also provides a networking forum during breakfast and lunch to help ICT companies foster new relationships, encouraging collaboration in developing innovative products for a sustainable future.

Confirmed panel speakers for the March event include ICT industry experts, policy consultants, and members of TIA's EIATRACK environmental intelligence analysis legal team who specialize in tracking global legislation and regulation affecting manufacturers.

Pre-registration is now open, with reduced rates for TIA members

WHEN
March 18, 2010
8 a.m.-8:30 a.m. Registration/Breakfast
8:30 a.m.-12:30 p.m. Program

WHERE
Holiday Inn-San Jose

PROGRAM and SPEAKERS
* Panel Moderators

Panel 1 (8:30 a.m.): Green Design and Market Access

How do companies ensure market access when designing products that could end up being banned from retailer shelves or stopped at borders? Learn about recent developments in material restrictions and take-back requirements impacting electronics, medical device and children's product industries as they navigate regulations in the U.S., Latin America, Asia-Pacific and Europe. Find out how new HSF Mark will enable consumers to identify hazardous-substance-free products. Hear about a joint venture case study in which a service provider and manufacturer joined to offer an eco-friendly phone. This panel offers somewhat scary insight into why "business as usual" is no longer an option - as well as what to do about it!

Panelists include:

• Darren Beck, Manager of Corporate Responsibility, Sprint
• Heather Bowman*, Senior Counsel, Holland & Knight
• Laura Metz Duncan, Attorney, Beveridge & Diamond
• Joe Johnson, Director, Environmental Affairs, Cisco
• Stan Salot, President, The Electronic Components Certification Board (ECCB)

Panel 2 (10 a.m.): Policy and the Low-Carbon Economy in the Information Age

Learn from the experts about ICT's role in achieving national and state energy and environmental goals through reduction of energy consumption and carbon emissions. How is government policy affecting the development of smart technology markets such as smart grid and smart buildings? And how are companies adapting to address the new challenges and opportunities created by government policy? This panel will enable you to know how best to be proactive and reactive in an increasingly carbon-aware environment.

Panelists include:

• Joseph Andersen*, Energy & Environmental Policy Expert, TIA
• Daniel Kharitonov, Senior Staff Engineer, Juniper Networks
• Bruce Nordman, Researcher for Environmental Energy Technologies Division, Lawrence Berkeley National Laboratory
• Michael Terrell, Energy Policy Counsel, Google

Panel 3 (11:15 a.m.): Business Opportunities in Green ICT

Panasonic, Verizon, nPhase and Nokia Siemens Networks are among the high-tech companies leading the way when it comes to finding the money in Green ICT. Companies competing in an increasingly environmentally-aware world are faced with difficult, sometimes conflicting decisions about going green. Long-term choices, strategic decisions, brand management and alignment with the customer are critical to ensuring that the company's bottom line is kept healthy. Learn from experts about their diverse paths in finding business opportunities.

Panelists include:

• Bill Birnie, VP, General Manager, New Business Growth, Panasonic
• Chuck Graff, Director, Core Technology, Verizon
• David Lewis*, Head of Marketing, Nokia Siemens Networks
• Steve Pazol, President, nPhase

PRE-REGISTRATION RATES (through March 17)
TIA Members: $89
Non-Members: $139

ON-SITE REGISTRATION
TIA Members: $99
Non-Member: $149

Walk-ins will be accepted on a space-available basis.

The event is open to media, at no charge. Media contact: Mike Snyder, TIA PR Director - msnyder@tiaonline.org

Media Sponsor: Inside Business

About TIA
The Telecommunications Industry Association (TIA) represents the global information and communications technology (ICT) industry through standards development, advocacy, tradeshows, business opportunities, market intelligence and world-wide environmental regulatory analysis. Since 1924, TIA ha been enhancing the business environment for broadband, mobile wireless, information technology, networks, cable, satellite and unified communications. Members' products and services empower communications in every industry and market, including healthcare, education, security, public safety, transportation, government, the military, the environment and entertainment.

TIA is accredited by the American National Standards Institute (ANSI). Visit tiaonline.org.

TIA's Board of Directors includes senior-level executives from ACS, ADC, ADTRAN, Alcatel-Lucent, ANDA Networks, AttivaCorp, Bechtel Communications, Inc., Cisco Systems, Corning Incorporated, Ericsson, Inc., GENBAND, Inc., Graybar, Henkels & McCoy, ILS Technology, Intel Corporation, Intersect, Inc., LGE, Microsoft, Motorola, Nokia Siemens Networks, Nortel, Openwave, Inc., Panasonic Computer Solutions Co., Powerwave Technologies, Qualcomm, Research In Motion, Sumitomo Electric Lightwave Corporation, Tellabs, Tyco Electronics, Ulticom, Inc., and Verari Systems. Advisors to the Board include FAL Associates, Orca Systems and Telcordia Technologies.

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