FOR IMMEDIATE RELEASE

October 20, 2009

TIA Green Report Educates ICT Industry Leaders on Energy, Environment

Green ICT Boot Camp at SUPERCOMM to Address Green Design and Market Access, Sustainability and Business Opportunities in a Low Carbon Economy

Arlington, Va. – As the information and communications technology (ICT) industry adapts to an increasingly environmentally conscious and energy-stretched world, the Telecommunications Industry Association (TIA), long-time leader in market intelligence for the industry, has released a new report to educate and inform decision makers in need of reliable, relevant information that will help them sort out fact from fiction and carve out a viable business niche: TIA's ICT Green Report: Energy & Environmental Trends & Forecasts.

TIA unveiled the report ahead of its three-hour Green ICT Boot Camp at SUPERCOMM, which begins at 1 p.m. on Thursday, Oct. 22, at McCormick Place in Chicago and ends with a reception at 4:15 pm. The three-panel program topics are Green Design and Market Access; Smart 2020 Business Opportunities and the Low-Carbon Economy; and Can Broadband Be Green?

"TIA is committing its full resources into its continuing environmental mission," said TIA President Grant Seiffert. "ICT is a critical driver in the green evolution and the industry is uniquely poised to capture the benefits while contributing responsibly to our global eco-system. We developed the ICT Green Report and ICT Green Boot Camp with this in mind."

The report – more than 100-pages long – was developed for readers eager to:

• Lower their own energy use and save money
• Learn how the debates on greenhouse gas emissions, carbon footprint, and climate change affect their products and markets
• Adopt corporate social responsibility (CSR)
• Improve customer loyalty and respond to customer demand
• Find new markets, both vertical and geographic
• Ensure their products are compliant with the increasingly heavy burden of environmental regulation
• Be on the leading edge of technology advances that help consumers and businesses with their own needs to lower energy costs, reduce pollution, improve efficiency and be more socially responsible

With information, charts and graphs gathered from numerous sources, this comprehensive reference guide organizes the concepts of climate change, carbon footprint, smart technologies and green business opportunities for the ICT industry. Throughout the publication, the report highlights ways that technology companies can enter new markets by focusing on the development of their green products and services.

TIA's ICT Green Report is available for purchase by visiting the TIA website at http://www.tiaonline.org/market_intellig ence/tia_ict_green_report/index.cfm.

TIA acknowledges the extensive contributions for the ICT Green Report drawn from the Smart 2020 Report, developed by The Climate Group and the Global e-Sustainability Initiative. Many other sources are referenced so that readers can delve deeper into specific topics if needed. TIA also thanks ICT Green Report reviewers: Joseph Andersen, TIA Energy & Environment Government Affairs Consultant; Dan Eisenberg of Beveridge & Diamond, PC; Arthur Gruen of Wilkofsky Gruen Associates; and Molly Webb of The Climate Group.

TIA's "green initiatives" encompass green standards (e.g. in smart grid, cloud computing, data centers, and smart devices) energy and environmental policy advocacy and include EIATRACK, TIA's environmental regulatory compliance tracking service.

For more information about TIA's green initiatives and EIATRACK, visit Booth #1 at SUPERCOMM, Oct. 21-23.

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About TIA
The Telecommunications Industry Association (TIA) represents the global information and communications technology (ICT) industry through standards development, advocacy, tradeshows, business opportunities, market intelligence and world-wide environmental regulatory analysis. With roots dating back to 1924, TIA enhances the business environment for broadband, mobile wireless, information technology, networks, cable, satellite and unified communications. Members' products and services empower communications in every industry and market, including healthcare, education, security, public safety, transportation, government, the military, the environment and entertainment.

TIA co-owns the SUPERCOMM^® tradeshow  and is accredited by the American National Standards Institute (ANSI). Visit tiaonline.org.

TIA's Board of Directors includes senior-level executives from ACS, ADC, ADTRAN, Alcatel-Lucent, ANDA Networks, AttivaCorp, Avaya, Bechtel Communications, Inc., Cisco Systems, Corning Incorporated, Ericsson, Inc., GENBAND, Inc., Graybar, Henkels & McCoy, ILS Technology, Intel Corporation, Intersect, Inc., LGE, Microsoft, Motorola, Nokia Siemens Networks, Nortel, Openwave, Inc., Panasonic Computer Solutions Co., Powerwave Technologies, Qualcomm, Research In Motion, Sumitomo Electric Lightwave Corporation, Tellabs, Tyco Electronics, Ulticom, Inc., and Verari Systems. Advisors to the Board include FAL Associates, Orca Systems and Telcordia Technologies.

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